Ampersand Design Studio

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Category Archives: our work

Collaboration with Schoolhouse Electric 07.09.2014

Just in case you hadn’t spotted us in the Schoolhouse Electric Co. catalog or website, we wanted to share our collaboration with them! We couldn’t be more thrilled to be a part of their perfectly curated collection! Our Be Brave screen print and a custom colored Be Present screen print can now both be found online and in their store!

our big Surtex 2014 recap! 06.23.2014

Our third year of showing at Surtex is a wrap!! We can hardly believe it’s been three years for Ampersand Design Studio. In some ways it feels like it was our first year and in other ways, it’s as if we have been doing this trade show forever! From the time we first decided to show at Surtex in 2012 (full recap of 2012 here), we agreed that we’d do the show for three years to give it a real shot and see if licensing our art was going to be a viable option for our company! So, in a way, 2014 was a big year for us because we just completed this goal!

Of course, we were thrown for some loops. Getting out of town this year proved to be more difficult than planned. On our way out the door for the airport Friday morning, we got a phone call from our airline saying our flight was cancelled. You read that correctly, not delayed. Just plain cancelled….and that we could wait for another phone call to let us know when it would be rescheduled for. We did eventually get that phone call and our new flight was now set for 5pm…..with a layover…..making us miss the entire first day of set-up for the show. Complete buzz kill for us. We were so ready to just get to NYC by that point, it was really disappointing. But….we were SO thrilled when we actually got on a plane and felt like we were on our way….those are smiles of pure relief….

Then….we get to Minneapolis and our flight is delayed again!! ahhh. Then…….we land in NYC (finally) and we had planned on catching a cab, but due to flash flooding, everything was backed up. We waited in the taxi line for over an hour. It seriously felt like we would never get to our hotel. With Carrie still nursing, and therefore pumping for this entire trip, and Morgan being 7 months pregnant, needless to say, we were just beyond ready to be in our hotel room. Alas, we made it and got just a couple of hours of sleep before heading to the Javits Center Saturday morning for a day of setting up our booth.

For those of you unfamiliar with Surtex, here is our empty booth with all the boxes that we have shipped across the country and then lugged into the convention center.  After several hours, mostly of Carrie doing the heavy-lifting this year (thank you, Carrie for taking care of your pregnant business partner!),  we got the banners hung, the signage up, the portfolio books displayed and the samples of our work out on shelves!!  Whew! Many months are spent prepping for the trip, so when the booth is complete, it always feels like we can finally breathe again.

And TA_DA….the booth is complete! Much friendlier and MUCH more colorful than before :)

SIDE NOTE: We wanted to include a few resources for anyone else doing considering doing the show now that we have done our research and learned from our mistakes! This year we got our banners printed at Uprinting (by recommendation from our dear friend, and fellow Surtexee, Josephine Kimberling). In the past years, we’ve had major color issues with our banners and had to reprint them, sometimes more than once. So we were thrilled with the quality and color from Uprinting. We highly recommend them! We make postcards to send out to hopefully give a little teaser and a reason to stop by our booth. We have gotten those printed at Vistaprint all three years and have been completely happy with them (and they’re fast for those of us that sometimes run a bit behind). And lastly, we use UPS to ship our precious cargo halfway across the country to our NYC hotel and (knock on wood) everything has always arrived on time and in great condition!

Surtex is three days long, Sunday through Tuesday, from 9-6pm. Here we are feeling all alive and ready to take on the world the morning of the first day! We tried out a new aisle this year, the newly made #200 aisle and we were booth #235. We’re not quite sure how we feel about that aisle yet. It was the closest one to the National Stationery Show (NSS), but it also seemed as if there was less traffic in that row over all. Some parts of the show were overwhelmingly busy for us….and then other parts of the day, not so much.

So, everyone always wants to know, “How was the show?”. And the fact is, with Surtex, we never really know much immediately following. We talked to some amazing people and companies that we would LOVE to partner with. Made some really great contacts. We have high hopes for lots of things, but all the details of which pieces of artwork, existing or new, and timeline, and details of each individual contract are all worked out in the weeks and months following the show. So far in our first two years, Surtex has been worth it for us and we feel very lucky for that!

As far as this year, we will let you know a year from now! ha!

After the show each day, we try to get out and see and do as much as possible in NYC! We celebrated our booth setup with some street tacos and fresh juices at Tacombi at Fonda Nolita (and yes, there is a VW bus in the middle of the restaurant-what’s not to love about that?), We were lucky enough to get invited to the opening of the Alexander Girard pop-up exhibit by a friend which was just incredible, we did some last minute work at the Ace Hotel bar and of course, hit up the photo booth (see below), and after the last day of the show, we had a half day to do some exploring and even squeezed in a bit of shopping (see the “hey” entrance to the Kate Spade Saturday Soho store above). Each and every time we got to New York, we dream up ways of being able to live there. It’s just one of our favorite places on earth. Although living there doesn’t seem possible at this point, we’re pretty glad we get to go once a year, at least!

Coming off our third year, we feel like we have a bit of Surtex experience under our belt. So, we thought we’d share just a few tips for those of you that are considering going this route for your business:

1. Do your research. Walk the show first. Study what Surtex booths look like. Read other artists blogs about their journey to Surtex. Join a community of people who show at Surtex. Look into licensing coaches or websites where you can watch tutorials or receive emails. In general, the more information, the better!

2. Make a back-up calendar. There are SO many things to do for the show besides creating lots of great artwork to license! Start with the date of the show and go backwards setting mini-deadlines for yourself for each week. We have been using a 14 week calendar, but it would be ideal to start sooner than that. When marking deadlines for yourself, keep in mind things like making an announcement on social media, designing and mailing out postcards and/or designing and producing giveaways for your booth, updating your website with current info, designing your actual booth walls and anything else that might be on display, researching and printing all of the booth materials including banners and/or samples of your work, making travel plans including a place to stay and plane tickets if necessary, checking dates to order your furniture for the booth, and of course, setting a date to have your booth supplies shipped (if necessary). There are a LOT of things to keep track of, so lots of deadlines along the way are so helpful.

3. Be yourself. please, please, just do you. There are hundreds and hundreds of other artists showing their work. There is no need for you to look like anyone else. Sometimes, we feel like its best to be naive in this way. Don’t look at what other artists are creating. It’s wonderful to be on top of trends and understanding why types of pieces companies are looking for. But make your artwork your own!! That’s the best way to stand out.

4. Don’t overlook anyone. One thing we have learned is that just because someone stops by your booth and you don’t recognize the company name, that does not mean it is not worth your time. In addition, what is a good fit for your work, might not be a good fit for someone else. So no need to compare what companies your friends have talked to. Some of our best partnerships have come from companies that we originally had never heard of!

We wish all artists the best of luck if you decide to go the Surtex route!! We hope to see each and everyone one get matched up with the perfect companies!

Lastly, the other thing we get asked the most is, “Are you going back to Surtex next year?”. And for that, we don’t necessarily know. It is a huge investment for a tiny company like ours. Three years was our goal and we just completed that. We have a lot of really exciting things happening for Ampersand right now and  we have set some big goals and new directions for our company in the next couple of years!!!

As for the future…..we will all just have to wait and see.

Just in case you are so inclined,  read our full Surtex 2012 recap here, and read our Surtex 2013 recap here.

  1. Olivia

    Oh my goodness, the trip to NYC sounds agonizing!! So glad you finally made it. I didn’t realize Morgan was pregnant – congrats!!

    June 24, 2014 5:22 pm
  2. ampersand

    Oh thank you so much, Olivia :)

    June 24, 2014 5:42 pm
  3. Rachel

    It was great meeting you ladies. You are as adorable and sweet in person as you are on your blog. Hope the show was a huge hit for you.

    June 26, 2014 8:09 pm
  4. Rosie Martinez-Dekker

    Great post, thanks for sharing and for the tips.
    Loved you booth and wish you lots of luck !
    R-

    June 26, 2014 9:34 pm
  5. Joy Laforme

    It was so great to meet you both at Surtex! What an exhausting bit to get there, but I hope it ends up being well worth it!

    June 30, 2014 7:21 pm

uppercase magazine: surface pattern design guide 2014 05.15.2014

You might’ve seen us mention this on social media, but we are just so thrilled and flattered to be included that we had to make sure to share it right here on our little home on the world wide web! Uppercase Magazine is just one of those publications that you look forward to getting in the mail. The quality of creative features is always so incredibly inspiring to us. Uppercase Magazine decided to do a special feature within their 21st edition. It’s a Surface Pattern Design Guide featuring the 100 best in the business right now and we are beyond honored to have made the cut! Seriously, we could hardly believe it! This magazine will be available at the Surtex Trade Show in NYC and we can’t wait to meet some of the other artist included! Huge thanks to Uppercase for doing this feature and for including us. Seriously, so honored to be amongst all of this ridiculous talent!

PS – if you don’t already follow the Uppercase blog, it’s a must!

If you’d like to get a copy, click here to order!

one comment

  1. Kari

    That is AWESOME ladies!! Congratulations!!

    May 16, 2014 8:48 pm

we’re headed to Surtex 2014 05.07.2014

To all family and friends, you probably already know what the month of May means for us, but it’s that time of year again…and here is our official announcement: we are headed to the Surtex Tradeshow in NYC! It’s May 18, 19, & 20. This year will be our 3rd year! It’s hard to believe we’ve been on this journey for three years already!! Surtex is a tradeshow for artists to show their artwork in hopes of licensing or selling it to a wide range of companies such as stationery, textile, home decor, baby & kids products, accessories and more! We’ve been SO thrilled with our partnerships that have come from our attendance at Surtex. Now, we are just anxious and excited about what might come of this year!!!

So….back to all family and friends, sorry we have dropped off the face of the earth during our prep for the show.

And to all companies looking for fresh and fun new art for your next product lines, we’d love to talk to you! Please stop by and say hello so we can show you some of our latest and greatest. We’ll be in booth #235, and if you’d like to make an appointment in advance, please email us at hello@ampersanddesignstudio.com.

 

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Ampersand + Tiny Prints 04.08.2014

We have a SUPER exciting new collaboration to share with you all today!!!!

We have partnered up with the one and only, Tiny Prints to create a bunch of fun, new products!!! We’ve always loved designing stationery products (and buying them, of course)… it’s a bit of an obsession, actually! So when the opportunity came along for us to partner with one of our favorite stationery companies that is always leading the way in trends and personalized goods, we literally jumped up and down!! Tiny Prints has been the go-to for us for our own invitations and special announcements in our lives. Being moms of young kiddos, there are a lot of celebrations & family photos to be shared! Designing products that we actually want to buy (and already have!) is the BEST!

Our first few products are personalized notepads, baby shower invitations and birth announcements – including some matching thank you cards and address labels! We hope for there to be much more to come!!! Go check them out and we’ll keep you updated on our latest!

personalized notepads // baby shower invitations // birth announcements // thank you cards

  1. Kari

    Congrats to you both! This is so cool, and I love everything! I also meant to write before to tell you the fabric you designed is awesome, as well! You guys are on a roll:)

    April 14, 2014 9:07 pm
  2. ampersand

    OH thank you so much, Kari :)

    April 14, 2014 9:08 pm