Ampersand Design Studio

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Category Archives: print + pattern

Land of Nod Real Family visit 12.17.2014

It still feels pretty surreal, but last week, the Land of Nod creative director, Danielle, showed up on Morgan’s doorstep with a whole crew to do a #NodRealFamily makeover on her son’s room and the little nook under the stairs. Have you seen that feature in their catalog? It’s where they literally show up and completely redo your space with all of their awesome kids products! This little visit is a dream for anyone with spaces for littles, but especially sweet because we have partnered with Land of Nod to design some pieces for their Spring 2015 line and this was the very first time we got to see one of the rugs, a quilt, a sheet set and bunch of pillows that we designed exclusively for Nod!!!!!! Needless to say, collaborating with Nod is one of our favorite partnerships and since our kids are our biggest source of inspiration, it’s beyond thrilling to be able to actually have those products live in our homes!!! So…this is just a little peak into the scene at Morgan’s house last week….but much, much more to come in the January and March 2015 catalog!!! We can’t wait to share it all!!!!! (Still pinching ourselves)

Package Design for Land of Nod 11.05.2014

YOU GUYS!!!! We are totally stoked to share this super-fun project we did with The Land of Nod!! YES, they are a dream client of ours. YES we are like their number one fan (and customer). YES we totally freaked out when we got asked to collaborate with them on this! So, we were asked to redesign their packaging including shipping boxes and in-store bags!!! (Dream job!) We partnered with them to create a few custom patterns, new logo treatment and a really awesome color palette, and here we are! What’s better than pattern-covered boxes with a surprise pop of color on the inside?!! So…Whatcha think?!!

  1. Arleene Taylor

    So, So good! Can I be next please? I just love it :)

    November 10, 2014 5:27 am
  2. ampersand

    Oh, Arleene, we would LOVE to!!! We love your products!!!

    November 11, 2014 3:33 am

Tiff Manuell 09.09.2014

We think we might’ve just found our creative soulmate! Seriously though, we LOVE everything about Tiff Manuell’s crazy fun explosion of color using organic shapes and painterly, drippy brush strokes!

In her own words about this little business adventure: “I want it to be spontaneous and to move quickly, for it not to be restrained by typical industry formats but more organic in its evolution.” We say, mission accomplished!

Check out her range of  bags, fashion, accessories and art at tiffmanuell.com! We’re partial to the bags ourselves. You can just never have too many!

 

  1. Marianne Humburg

    Love this!

    September 9, 2014 3:56 pm

our big Surtex 2014 recap! 06.23.2014

Our third year of showing at Surtex is a wrap!! We can hardly believe it’s been three years for Ampersand Design Studio. In some ways it feels like it was our first year and in other ways, it’s as if we have been doing this trade show forever! From the time we first decided to show at Surtex in 2012 (full recap of 2012 here), we agreed that we’d do the show for three years to give it a real shot and see if licensing our art was going to be a viable option for our company! So, in a way, 2014 was a big year for us because we just completed this goal!

Of course, we were thrown for some loops. Getting out of town this year proved to be more difficult than planned. On our way out the door for the airport Friday morning, we got a phone call from our airline saying our flight was cancelled. You read that correctly, not delayed. Just plain cancelled….and that we could wait for another phone call to let us know when it would be rescheduled for. We did eventually get that phone call and our new flight was now set for 5pm…..with a layover…..making us miss the entire first day of set-up for the show. Complete buzz kill for us. We were so ready to just get to NYC by that point, it was really disappointing. But….we were SO thrilled when we actually got on a plane and felt like we were on our way….those are smiles of pure relief….

Then….we get to Minneapolis and our flight is delayed again!! ahhh. Then…….we land in NYC (finally) and we had planned on catching a cab, but due to flash flooding, everything was backed up. We waited in the taxi line for over an hour. It seriously felt like we would never get to our hotel. With Carrie still nursing, and therefore pumping for this entire trip, and Morgan being 7 months pregnant, needless to say, we were just beyond ready to be in our hotel room. Alas, we made it and got just a couple of hours of sleep before heading to the Javits Center Saturday morning for a day of setting up our booth.

For those of you unfamiliar with Surtex, here is our empty booth with all the boxes that we have shipped across the country and then lugged into the convention center.  After several hours, mostly of Carrie doing the heavy-lifting this year (thank you, Carrie for taking care of your pregnant business partner!),  we got the banners hung, the signage up, the portfolio books displayed and the samples of our work out on shelves!!  Whew! Many months are spent prepping for the trip, so when the booth is complete, it always feels like we can finally breathe again.

And TA_DA….the booth is complete! Much friendlier and MUCH more colorful than before :)

SIDE NOTE: We wanted to include a few resources for anyone else doing considering doing the show now that we have done our research and learned from our mistakes! This year we got our banners printed at Uprinting (by recommendation from our dear friend, and fellow Surtexee, Josephine Kimberling). In the past years, we’ve had major color issues with our banners and had to reprint them, sometimes more than once. So we were thrilled with the quality and color from Uprinting. We highly recommend them! We make postcards to send out to hopefully give a little teaser and a reason to stop by our booth. We have gotten those printed at Vistaprint all three years and have been completely happy with them (and they’re fast for those of us that sometimes run a bit behind). And lastly, we use UPS to ship our precious cargo halfway across the country to our NYC hotel and (knock on wood) everything has always arrived on time and in great condition!

Surtex is three days long, Sunday through Tuesday, from 9-6pm. Here we are feeling all alive and ready to take on the world the morning of the first day! We tried out a new aisle this year, the newly made #200 aisle and we were booth #235. We’re not quite sure how we feel about that aisle yet. It was the closest one to the National Stationery Show (NSS), but it also seemed as if there was less traffic in that row over all. Some parts of the show were overwhelmingly busy for us….and then other parts of the day, not so much.

So, everyone always wants to know, “How was the show?”. And the fact is, with Surtex, we never really know much immediately following. We talked to some amazing people and companies that we would LOVE to partner with. Made some really great contacts. We have high hopes for lots of things, but all the details of which pieces of artwork, existing or new, and timeline, and details of each individual contract are all worked out in the weeks and months following the show. So far in our first two years, Surtex has been worth it for us and we feel very lucky for that!

As far as this year, we will let you know a year from now! ha!

After the show each day, we try to get out and see and do as much as possible in NYC! We celebrated our booth setup with some street tacos and fresh juices at Tacombi at Fonda Nolita (and yes, there is a VW bus in the middle of the restaurant-what’s not to love about that?), We were lucky enough to get invited to the opening of the Alexander Girard pop-up exhibit by a friend which was just incredible, we did some last minute work at the Ace Hotel bar and of course, hit up the photo booth (see below), and after the last day of the show, we had a half day to do some exploring and even squeezed in a bit of shopping (see the “hey” entrance to the Kate Spade Saturday Soho store above). Each and every time we got to New York, we dream up ways of being able to live there. It’s just one of our favorite places on earth. Although living there doesn’t seem possible at this point, we’re pretty glad we get to go once a year, at least!

Coming off our third year, we feel like we have a bit of Surtex experience under our belt. So, we thought we’d share just a few tips for those of you that are considering going this route for your business:

1. Do your research. Walk the show first. Study what Surtex booths look like. Read other artists blogs about their journey to Surtex. Join a community of people who show at Surtex. Look into licensing coaches or websites where you can watch tutorials or receive emails. In general, the more information, the better!

2. Make a back-up calendar. There are SO many things to do for the show besides creating lots of great artwork to license! Start with the date of the show and go backwards setting mini-deadlines for yourself for each week. We have been using a 14 week calendar, but it would be ideal to start sooner than that. When marking deadlines for yourself, keep in mind things like making an announcement on social media, designing and mailing out postcards and/or designing and producing giveaways for your booth, updating your website with current info, designing your actual booth walls and anything else that might be on display, researching and printing all of the booth materials including banners and/or samples of your work, making travel plans including a place to stay and plane tickets if necessary, checking dates to order your furniture for the booth, and of course, setting a date to have your booth supplies shipped (if necessary). There are a LOT of things to keep track of, so lots of deadlines along the way are so helpful.

3. Be yourself. please, please, just do you. There are hundreds and hundreds of other artists showing their work. There is no need for you to look like anyone else. Sometimes, we feel like its best to be naive in this way. Don’t look at what other artists are creating. It’s wonderful to be on top of trends and understanding why types of pieces companies are looking for. But make your artwork your own!! That’s the best way to stand out.

4. Don’t overlook anyone. One thing we have learned is that just because someone stops by your booth and you don’t recognize the company name, that does not mean it is not worth your time. In addition, what is a good fit for your work, might not be a good fit for someone else. So no need to compare what companies your friends have talked to. Some of our best partnerships have come from companies that we originally had never heard of!

We wish all artists the best of luck if you decide to go the Surtex route!! We hope to see each and everyone one get matched up with the perfect companies!

Lastly, the other thing we get asked the most is, “Are you going back to Surtex next year?”. And for that, we don’t necessarily know. It is a huge investment for a tiny company like ours. Three years was our goal and we just completed that. We have a lot of really exciting things happening for Ampersand right now and  we have set some big goals and new directions for our company in the next couple of years!!!

As for the future…..we will all just have to wait and see.

Just in case you are so inclined,  read our full Surtex 2012 recap here, and read our Surtex 2013 recap here.

  1. Olivia

    Oh my goodness, the trip to NYC sounds agonizing!! So glad you finally made it. I didn’t realize Morgan was pregnant – congrats!!

    June 24, 2014 5:22 pm
  2. ampersand

    Oh thank you so much, Olivia :)

    June 24, 2014 5:42 pm
  3. Rachel

    It was great meeting you ladies. You are as adorable and sweet in person as you are on your blog. Hope the show was a huge hit for you.

    June 26, 2014 8:09 pm
  4. Rosie Martinez-Dekker

    Great post, thanks for sharing and for the tips.
    Loved you booth and wish you lots of luck !
    R-

    June 26, 2014 9:34 pm
  5. Joy Laforme

    It was so great to meet you both at Surtex! What an exhausting bit to get there, but I hope it ends up being well worth it!

    June 30, 2014 7:21 pm